Neurological Health
Back to You (B2Y)
One platform for your neurological health
Key Results
Measured outcomes that matter
- AI-powered neurological risk assessment
- Service recommendations based on each risk profile
- Booking and payments inside the platform
- WhatsApp bot parity for onboarding friction-free journeys
Starting Point
Where the workflow broke
Clinicians had deep diagnostic expertise, but patients lacked a single digital front door. People needed a guided, reliable path to assess risk, book the right services, pay, and receive results in one place.
End-to-end Ownership
Built through the full delivery loop
Initial Consulting
Translated clinical expertise into a product vision, defining the platform architecture and what the user journey must accomplish end-to-end.
Product Research
Researched how patients navigate healthcare when they’re concerned early, and where onboarding friction kills conversion.
Product Roadmap
Built a phased roadmap covering the patient platform, vendor portal, admin dashboard, WhatsApp bot, and the AI risk engine.
Tech Selection and Infrastructure
Selected a secure stack and built infrastructure capable of handling sensitive health workflows across multiple stakeholders.
Team Assembly
Assembled and led a full engineering and product team across the platform, bot, and AI engine delivery.
UI and UX Design
Designed three dashboards for distinct roles—unified under one visual language so the ecosystem feels coherent.
Branding and Identity
Created an approachable brand for health audiences while keeping clinical credibility intact.
Full Stack Development
Built the platform including risk assessment, dashboards, payments, report delivery, and the WhatsApp bot with full functional parity.
User Interviews and Testing
Validated the risk assessment flow, booking experience, and bot behaviour with real users before beta launch.
Deployment and Beta
Deployed the platform and supporting infrastructure and supported onboarding as the system moved into beta with real users.
What Makes It Different
AI-native where it matters
WhatsApp bot parity
Patients can complete the full journey inside a channel they already use, removing download + onboarding friction.
AI risk assessment + recommendations
Users get guided questions, a personalised risk score, and service recommendations tailored to that profile.
Three dashboards, one workflow ecosystem
Patients, vendors, and admins operate inside connected dashboards that keep deliverables and outcomes aligned.
Booking + payments in one place
The platform handles scheduling and payments so the journey remains seamless from assessment to results.
Designed for multi-stakeholder delivery
Vendor fulfilment, admin oversight, and patient experience are built as one coherent system, not disconnected tools.
Our Process
Workflow-first. AI-native delivery.
Workflow mapping (patient to results)
We map the full journey end-to-end: assessment, recommendations, booking and delivery—so AI improves outcomes without creating new friction.
AI engine + deterministic handoffs
We design the AI risk engine to produce reliable signals, then connect it to the booking + recommendation workflow.
UX for onboarding in the real channel
We deliver the experience in WhatsApp to match how patients actually behave when they’re anxious and want clarity fast.
Platform build for stakeholders
We build connected dashboards so vendors and admins can fulfil deliverables and manage the platform without chaos.
Beta with real user feedback
We validate the journey with real users and iterate until risk assessment and booking work reliably in the wild.
“Upkram took our concept and turned it into a fully working product end-to-end. The platform handles risk assessment, bookings, payments, and delivery seamlessly across WhatsApp and dashboards.”